Persona-Driven Marketing and the Power of Social Listening

Presented by Christina Garnett at Lean+Agile DC 2019.

Don’t waste time, money, and energy on efforts that aren’t geared towards your target market. Harness the power of persona-driven marketing and social listening to ensure you have a core understanding of your customers’ pain points, needs, and so much more. Through this lightning talk, understand what a persona is and how to use social listening and other skills to determine the needs of your target market. Learn to streamline your marketing efforts with this information to ensure a cohesive marketing strategy that resonates with your customers.