LitheSpeed partnered with Marriott Digital to implement dual-track Lean product discovery integrated with Agile delivery, enabling rapid experimentation and faster product releases. Through hands-on coaching, customized training, and the establishment of an internal transformation team, Marriott strengthened cross-functional collaboration, accelerated feedback loops, and reduced concept-to-cash timelines from months to weeks, driving faster innovation across its global hospitality platforms.

Client

Marriott International

Market

Hospitality

 

Industry

Travel & Tourism

 

Offerings

Lean Product Discovery, Agile

Challenge

As a global hospitality leader with nearly 200,000 employees worldwide, Marriott operates a vast ecosystem of digital products supporting customer experience, bookings, loyalty programs, and operations.

Marriott Digital sought to modernize how products were discovered, developed, and delivered within a traditionally structured IT organization.

Key challenges included:

  • Slow product discovery and validation cycles

  • Long release timelines across digital platforms

  • Organizational silos between UX, product, testing, and deployment teams

  • Limited ability to rapidly experiment and incorporate customer feedback

  • Traditional delivery processes that constrained innovation speed

To remain competitive in an increasingly digital hospitality market, Marriott needed a more adaptive model that tightly integrated customer insight with rapid product delivery.

Solution

LitheSpeed designed and executed a comprehensive Lean-Agile transformation focused on connecting discovery to delivery through a dual-track operating model.

Dual-Track Lean Product Discovery

LitheSpeed implemented Lean discovery practices that enabled teams to:

  • Conduct rapid product experimentation

  • Gather reintegrated customer feedback early and often

  • Establish customer intercepts to validate product ideas

  • Continuously refine what to build before scaling delivery

This approach ensured Marriott teams built solutions grounded in real customer needs.

Agile Delivery Enablement

To complement discovery, LitheSpeed linked validated insights directly into Agile delivery pipelines, allowing teams to rapidly build, test, and iterate on product enhancements.

Customized Training & Coaching

LitheSpeed delivered tailored training programs alongside embedded coaching and mentoring to reinforce new ways of working and ensure practical adoption.

Agile Transformation Team

To sustain momentum, LitheSpeed helped establish an internal Agile transformation team responsible for scaling practices, coaching teams, and embedding long-term organizational agility.

Results & Impact

The engagement delivered measurable acceleration in delivery performance and organizational agility:

  • Release cycles reduced from quarterly to monthly across products

  • Delivery timelines improved from 3–12 month cycles to monthly releases across six teams

  • Concept-to-cash timelines reduced from several months to just weeks

  • Agile practices successfully expanded into marketing and HR functions

  • Stronger collaboration established across UX, product, testing, and deployment

By integrating Lean discovery with Agile delivery, Marriott significantly increased its speed of innovation, enabling faster response to customer needs and enhancing digital experiences across its global hospitality portfolio.

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