Organizations like Apple and Uber have demonstrated that competing and winning in today’s environment requires more than just rolling out products rapidly; it requires an understanding of the entire customer experience. The rapid rise of methods like the Lean Startup, IDEO’s Design Thinking and Lean UX is clear indication that companies understand the value of this perspective.
But what is an agile leader’s role in design and product management? Primarily, these techniques form a framework for aligning a company’s strategy more closely with true customer and market demands; that is, simply building better products and services. Agility at the team level also provides richer information on how offerings are being received, helping leaders to tune their plans based on solid data. Finally, a leader has to create and nurture an environment in which teams can effectively innovate, test and learn, which has implications for portfolio management, risk management, marketing and more.
Join us at the third session of the Agile Leadership Academy and learn how to lead and nurture a truly innovative organization.